Membership program management is affordable and will make perfect sense for every practice if it aligns well with the long-term goals of your membership program. There are two types of fee models offered to onboarding practices (those practices first getting started and implementing their own dental in-house membership program) – fee per member or a flat monthly/annual fee.
A fee per member model charges a fee for each member added to their management platform. This model can appear financially responsible because the cost incurred initially is low, therefore low-risk.
A flat monthly/annual fee model charges a set fee each month or annually for service. This model may cause a consumer hesitation as the value may not be apparent due to the lack of member participation initially.
Let’s consider the following scenarios:
1.) Practice A’s goals are to provide affordable and quality care to its patients but intend to grow their program as-needed, with little efforts placed on marketing, and the long term participation goal is 50 or fewer members.
Let’s assume for each example below; participation is 50 adult members. The fee per member is $4.00, and the flat fee is Stoneprism’s annual pricing / per month.
Fee Per Member: $200.00
Flat Monthly/Annual Fee: $200.00
2.) Practics B’s goals are to also provide affordable and quality care to its patients but intend to grow its program to build a stream of recurrent revenue, put efforts into marketing, and the long-term participation goal is +200 members.
Let’s assume for each example below; participation is 200 adult members. The fee per member is $4.00, and the flat fee is Stoneprism’s annual pricing / per month.
Fee Per Member: $800.00
Flat Monthly/Annual Fee: $200.00
To avoid paying more than your practice should for membership program management, give thought and consideration into the long-term goals of your membership program. It is essential to be well planned; determine, and establish goals for your membership program. Then take a closer look at the management resources available to your practice and determine which company aligns best with your practice long-term goals.
